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Adobe Analytics
Supercharge your data:
Adobe Analytics
In-depth analysis, clever reporting, and predictive intelligence deliver valuable and actionable insights.
Quickly understand your customers’ online and off-line journeys with Adobe Analytics. The insights you gain allow you to deliver exceptional real-time customer experiences at scale.
At every customer touchpoint you can collect valuable data. However, it’s often kept in silos, so you don’t learn as much as you could from this valuable resource. When you standardise and connect all this omnichannel data in the Adobe Experience Platform it can work hard for you.
Real time customer insights
Omnichannel data
What could you do with near real-time customer views and insights in to their behaviour? Streaming data collection as your customers move from online searches to your store or call centre gives you up-to-the-minute information. You can automatically correlate it for unlimited views across any or all of your channels. Connecting identifiers from multiple channels and devices can generate single, unified customer profiles.
Ai-driven insights
Artificial intelligence (AI) can unlock the true power of your customer data. It speeds up analysis and uncovers hard-to-find insights. The next step is to predict behaviour or to dive deeper with relevant questions in natural language. You can optimise digital marketing by measuring asset performance across all your channels. When you combine customer profiles you can create visualisations of new journeys and define consistent measurements.
Is it possible to visualise customer journeys?
Adobe Analytics’ visualisation speed up decision-making. You can see customer journeys from end to end across all your channels. Within minutes you can customise your view and gain a better understanding of their experiences. It’s simple to set up rule-based models and to compare customers with similar profiles.
Can understanding of customer behaviour improve?
With an objective view of cross-channel data you can deepen your understanding of your customers and improve audience segmentation. You’ll have useful tools to evaluate action plans, assess metrics and create alternative models. Even irregularities and anomalies can become useful. What’s more, with the help of generative AI or GenAI, you don’t have to rely on analysts, so it’s fast and efficient too.
Is data-based decision-making supported?
Valuable data is everywhere, from website visits to in-store purchases and customer service calls to online chats. With an intuitive interface all this information is accessible and understandable for all your teams. You can have in-depth reports or real-time snapshots on your smartphone. Everyone is better informed and decision-making improves.
Are new audience profiles easy to generate?
New, high-value audiences are waiting for you to discover them. With up-to-date profiles you can create audiences based on specific actions, journeys or events. You can look at their behaviour at a specific time or during a campaign and refresh your data based on different attributes.
Does product development improve?
When you’re looking for the next new idea your product teams can use data from unified workstreams and customer profiles. They can have their own workflows, dashboards and analytics. Your teams can collaborate to identify trends and review customer preferences to inform product development.
Why Williams Commerce?
Having joined forces with Brandwidth, part of Next15, we can connect you with 2,000 experts around the world. Through our tried and tested discovery process we gain a deep understanding of your specific needs and business goals.
We’ll enable you to take full advantage of Adobe Analytics to redefine digital experiences for your customers. With our experience and channel expertise, we create value throughout the online journey for your future digital growth.
Discover the power of Adobe
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