Platform Selection

Choosing the best ecommerce platform for your business is not straightforward as this decision can affect many parts of your operation. Your new ecommerce platform must engage your customers, support your commercial objectives, and simplify complex processes. It’s also important to consider its total cost of ownership and contribution to your company’s long–term growth.

How do you choose an ecommerce platform?

With so many options available, we know how difficult it is to choose the right one. We recognise every business is unique and there isn’t a single solution right for everyone. That’s why we pride ourselves on being platform agnostic and taking the time to understand our clients’ needs, challenges and objectives to help them find the right fit.

We’ve helped hundreds of established ecommerce businesses define their requirements and achieve their goals. We have extensive experience, expertise and partnerships in the leading platforms.

Platforms

4 steps to selecting an ecommerce platform

You will need a clear vision for your business and an understanding of the strengths and potential weaknesses of available platforms.

Our team can guide you to the platform that best fits your needs and will help you achieve your goals.

Scope

Before you decide with confidence, you will need clearly defined objectives and goals. We will explore your current position and your long-term vision. We will discuss your organisational objectives, customer needs, internal resources, and ecommerce requirements. From here, we can start to define the key ecommerce features you need, your integration opportunities and process automation.

Analysis

Through comprehensive data-driven analysis, we will complete a detailed review of your existing online performance. We can then devise a strategy tailored to your business to help achieve your business objectives. We include the features that currently work best in your new platform, so you will continually move forward.

Budget

Adequate investment in plans for business growth is essential. The cheapest option may not always be the most cost-effective solution and could create more issues further down the line. We will help you define the scope of your project, the key milestones and costs along the way. Our team will also explain hosting, licensing, development, and ongoing maintenance costs. Together, we will review options most suitable for your growing business.

Type of Website

Your business is unique and so are your ecommerce requirements. With our breadth of experience, we understand how different websites can suit your needs. We will advise you about marketplaces and multichannel sales alongside your main ecommerce site.

Why Williams Commerce?

We are an award-winning, full-service ecommerce agency with experience in a wide range of platforms. With our extensive expertise and partnerships, we ensure you can take full advantage of the latest advances. Having joined forces with Brandwidth, part of the Next15 group, we have access to a breadth of experience, knowledge and resource that can support the entire digital experience journey, beyond ecommerce. Our priority is to deliver solutions that help online businesses like yours grow and succeed in the present and beyond. Speak with one of our ecommerce experts today.

Platform Selection