More than 62% of the world’s population – over 5 billion people – engage with social media on a regular basis.
With a huge userbase, social media can play a central role in achieving your business goals. Whatever success looks like to you and your business, dedicated paid social campaigns can enhance your brand awareness, enable lead generation, help you reach new audiences and create a profitable return on ad spend (ROAS).
Adopting a tailor-made approach showcasing your brand identity, products and services gives your business the best chance of achieving success through paid social.
A full-funnel, omni-channel marketing strategy that covers the major social media platforms –such as Meta, Instagram, LinkedIn, TikTok, Pinterest and others – can maximise your digital success. At Williams Commerce, our Paid Social team has the knowledge and expertise needed to strategise, execute and hit your targets. We’ll help manage your accounts and, discuss your goals and help you target the right platforms.
A dedicated paid social approach can enable your business to capitalise on the powerful algorithms and machine learning capabilities provided by social media platforms today. These solutions enable advertisers to gain a variety of actionable insights.
Meta Ads for example includes tools like Lookalike Audiences and Custom Audiences, while machine learning supports automated ad placement and optimisation.
User behaviour on social media changes all the time. For example, video marketing has grown in prominence, with 44% of people now preferring to learn about products through short videos.
Gen Z are also increasingly using TikTok as a search engine rather than Google, particularly when searching for recipes, music or information.
In this changing, dynamic landscape, the importance of working with social media experts on your paid social campaigns has never been greater.
Our knowledge and experience can make a real difference to your business. We can harness the latest insights and take a customised approach to your paid social campaigns, helping you achieve your goals.
Our team of digital marketers are certified in LinkedIn, Meta, Tik Tok and Pinterest and regularly stay up to date with the latest changes and features to help you maximise their full benefit. As a Meta Business Partner, we also get exclusive access to additional support and resources to deliver more value for our clients.
We have a team of paid social experts who drive tangible results for our clients.
Our paid social approach helped a leading packaging company reach a new audience and target them through three stages of the funnel. This resulted in a ROAS of over 1,000%.
We’ve also harnessed the power of paid social for Skin Inc, achieving a 104% increase in ROAS year-on-year in the US market, as well as a 47% reduction in cost-per-acquisition (CPA).
We’ve previously worked with the team at Stone Tile Company, driving a 6,800% average monthly ROAS from Meta Ads across an 18-month period.
And with Fine Food Specialist, we recorded a monthly ROAS average in excess of 1,000% thanks to our data-driven approach to managing successful social media advertising campaigns.
If you want to better results from your paid social campaigns, simply get in touch with our team. We will discuss your requirements and help you enhance your paid social campaigns to achieve success.
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