Strategy

This is where you can find all of your articles and resources relating to Strategy. Learn more online on the Williams Commerce website.

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MarketingStrategy

How to turn loyal customers into brand advocates

Our Marketing Director shares actionable ways online retailers can drive customer loyalty and brand advocacy           …

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MarketingStrategy

How to prevent ‘unassigned’ traffic in GA4?

Preventing a significant percentage of your traffic from falling into the ‘unassigned’ category can help you understand more about who …

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Bar chart with trend line
AIEcommerceNews

Looking ahead to the future of ecommerce – Insights from our Head of Consultancy

Head of Consultancy, Tanya, brings you up to speed with the latest trends in ecommerce this year Tanya PeasgoodHead of …

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MarketingNewsStrategy

What is Google Merchant Centre Next?

Insights from Cameron Forbes, Digital Marketing Specialist at Williams Commerce As Google continues to refine its services, it has started …

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Desk with glasses, pen and data analysis charts printed on paper also displayed on tablet screen. Two males are shaking hands in the background.
AIEcommerceMarketing

2024 Outlook – “Machine learning is driving personalisation.”

Insights from Rob Williams, CEO at Williams Commerce We’ve had some interesting in-house discussions recently about the needs and experiences …

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Person typing on a laptop keyboard. Image also shows blue icons including a padlock and icons around data security.
MarketingNewsStrategy

Google cookie consent mode v2 – What you need to know 

Google Cookie Consent is changing. A new update to Google Consent Mode is coming in early March 2024. Here’s what you need to know.

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Person pointing to a globe with SEO written in the centre surrounded by icons. Tower blocks are in the background.
MarketingStrategy

How to build a B2B SEO strategy to enable growth 

Our Head of SEO Paul shares his insights and top tips to build your B2B SEO strategy. Read more in our blog.

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email marketing png
MarketingNewsStrategy

DMARC – What it means for you

Ever had to chase up an email you have sent, only to eventually discover that your original message has ended …

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Digital Inclusion with WCAG 2.2 Best Practices for Web Accessibility
Free ResourcesIntegrationMarketing

Digital Inclusion with WCAG 2.2 : Best Practices for Web Accessibility

“Did you know 75% of website users have visited a website where they have struggled to read content due to …

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Singles Day
EcommerceStrategy

What does the future hold for shopping festivals like Singles Day?

Although China’s economy is facing exceptional challenges, 2023’s major ecommerce event – Singles Day – was a sales extravaganza across …

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Why Shopify is the best platform for retail
EcommerceShopify PlusStrategy

Why Shopify is the best platform for retail

Shopify offers a complete ecommerce platform for your growing retail business. Around the world more than 4million companies use it …

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third party reviews
MarketingStrategy

Understanding the Importance of Third Party Reviews

‘Word of mouth’ is something every business will know the importance of. What people are saying about the services you …

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