Marketing

This is where you can find all of your articles and resources relating to Marketing. Learn more online on the Williams Commerce website.

adobe commerce logo overlayed on an image of women working on laptop
EcommerceMarketingNews

Adobe Commerce 2.4.4 to 2.4.7 updates and looking ahead to version 2.4.8 

The vision for Adobe Commerce is to deliver an experience-led, data-powered and technology-enabled platform to meet modern needs. This includes …

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Person's finger on laptop trackpad and holding a mobile phone in the other hand. Icons of shopping trollies hover above the laptop trackpad. Williams Commerce and Shopify logos are featured on the right.
EcommerceMarketingNews

What’s in store for the future of commerce? Insights from Shopify 

Recently, we teamed up with Shopify to host a breakfast event on the Future of Commerce. From AI to user …

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Kew Gardens
EcommerceMarketingNews

We are delighted to be onboard Royal Botanic Gardens, Kew 

Williams Commerce is thrilled to have onboarded Royal Botanic Gardens, Kew (RBG Kew), for a new website development project and …

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EcommerceMarketingNews

Achieving ecommerce excellence in arts & culture

Arts & culture organisations need stable revenue channels to support their work and enable them to continue to do what …

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united Kingdom flag with houses of parliament in the background
EcommerceMarketingNews

How are Online Ads shaping the 2024 UK Election? 

By Cameron Forbes Digital Marketing Executive Parties in the 2024 UK General Election are leveraging digital advertising now more than …

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EcommerceMarketingNews

How to prevent ‘unassigned’ traffic in GA4?

Preventing a significant percentage of your traffic from falling into the ‘unassigned’ category can help you understand more about who …

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EcommerceMarketingNews

What is Google Merchant Centre Next?

Insights from Cameron Forbes, Digital Marketing Specialist at Williams Commerce As Google continues to refine its services, it has started …

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Desk with glasses, pen and data analysis charts printed on paper also displayed on tablet screen. Two males are shaking hands in the background.
EcommerceMarketingNews

2024 Outlook – “Machine learning is driving personalisation.”

Insights from Rob Williams, CEO at Williams Commerce We’ve had some interesting in-house discussions recently about the needs and experiences …

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Person typing on a laptop keyboard. Image also shows blue icons including a padlock and icons around data security.
EcommerceMarketingNews

Google cookie consent mode v2 – What you need to know 

Google Cookie Consent is changing. A new update to Google Consent Mode is coming in early March 2024. Here’s what you need to know.

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EcommerceMarketingNews

DMARC – What it means for you

Ever had to chase up an email you have sent, only to eventually discover that your original message has ended …

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Digital Inclusion with WCAG 2.2 Best Practices for Web Accessibility
Free ResourcesIntegrationMarketing

Digital Inclusion with WCAG 2.2 : Best Practices for Web Accessibility

“Did you know 75% of website users have visited a website where they have struggled to read content due to …

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Will the livestream commerce trend in Asia spread around the world
EcommerceMarketingNews

Will the livestream commerce trend in Asia spread around the world?

Livestream commerce or live shopping combines the engagement of livestreaming and the ease of online buying. It can drive sales, …

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