The Museum of Freemasonry Case Study

The Un.titled team worked with the Museum of Freemasonry to create a clear set of both objectives and personas as part of the redevelopment and redesign process. This approach helped formalise the goals of the project and allowed us to have a shared understanding of the audiences we wanted to reach and engage with on a deeper level.

This naturally fed into Un.titled’s UX work. While ease of use and accessibility were discussed, much of the conversation centred around the museum’s ‘What’s On’ offering.

Our team also worked to enhance the storytelling elements of the site. We developed a native, alternative solution to the previously used Issuu publishing platform, allowing for a graceful, seamless and integrated storytelling feature.

• Established clear set of objectives and personas for the redevelopment and redesign process
• Design incorporated geometric influence, simple animationsand subtle micro interactions, ensuring maximum visual impact
• Thevisual design team crafted banners with aspotlight effect
• Developed graceful, seamless and integrated storytelling feature, transitioning form the previously used Issuupublishing platform