Stone Tile Company – Paid Social Case Study

Back in early 2019, we initiated a Paid Social strategy with Stone Tile Company to help take their social media efforts to new levels.  

As part of this, we led a complete integration of Facebook Product Catalogue to make Stone Tile Company’s Magento products available through Facebook ads and other services. 

Our team then used a range of Facebook placements, campaigns and ad formats, including carousel ads for ranges such as outdoor porcelain tiles to drive online traffic and revenue from Paid Social. We used product dynamic remarketing ads to serve users with offers on products they had previously explored on the Stone Tile Company site, making the most of the available session data to drive exceptional performance. 

Furthermore, by using Facebook’s knowledge of its users and interest-based targeting, we were able to target campaigns to users with a high likelihood to have an interest in Stone Tile Company’s products. 

Additionally, we took advantage of ‘lookalike’ audiences, in which Facebook creates a new audience, based on the similarity of users to previous customers of Stone Tile Company. Lookalike audiences are a creative way to acquire new customers, with a higher-than-average likelihood of conversion.