Sir John Soane's Museum Case Study

Data-driven Digital change 

We worked closely with the museum team to get a deep knowledge of their mission, where they wanted to be in the near to distant future, and the kind of person they wanted their site to appeal to. 

We also used audience and visitor data to support the creation of a better, more user focused sitemap. This helps to enhance the user experience substantially, allowing visitors to access the areas of the site they seek with greater ease.  

Our design team also gave the site the once over, creating something contemporary and with clear call to actions. The website was also redeveloped with management of the site in mind. This means that site editors now have a far easier task, changing the management of the site from a frustration to something simple.

Second Phase

A second phase focused on delivering a new Shopify store. This store includes both retail and the museum’s event programme, which includes timed entry to ticketed events.  

We successfully integrated Shopify with the Drupal-powered museum site. From here, we looked to design a modern Shopify ecommerce store that fits nicely into the main website.  

We created a shop landing page that showcases the full product range of the museum. We also created and applied brand and style guides to the museum’s Shopify store, which allows the admin team to apply a consistent visual standard to the site. 

The customer experience has improved hugely compared to that provided by the museum’s old Amazon webstore, and there is far less jarring between platforms.