Direct Vacuums Case Study

In order to start raising brand awareness and driving traffic to the website, the first months of marketing efforts were dedicated towards ensuring the website was optimised according to SEO best-practices and filling it with high quality, engaging onsite content which was is also SEO friendly.

The constant SEO efforts were rewarded within the 1^st year since the website was launched, with the website ranking in position 1 in Google search results for ‘refurbished vacuum cleaners’ as early as March 2016, a position which was maintained ever since.

After ensuring the website was starting to rank in search results and seeing Organic traffic grow over time (YOY results for January 2017 show a 42% on-year growth in Organic traffic), we started diverting some of our marketing efforts towards Outreach and Social Media.

From setting up the social media channels and managing social media marketing, to implementing seasonal marketing campaigns which combined social advertising with competitions hosted on Facebook, we’ve used social media as a channel for driving brand awareness, traffic and sales to the website. Within one year of starting social media activity for Direct Vacuums we achieved a growth of 2k likes for the Facebook audience, as well as seeing an increase in social traffic and revenue.