“For us the challenge was to take what was a typical B2B sales cycle and adapt it to a fully ecommerce experience. Traditionally, it was the salesperson who did the selling and education piece, now we needed the website to do this for us.”
There are an estimated 5.4 million small businesses in the UK alone, and a further 35,000 that fall into the medium-sized category.
Launchpad, a new offering from Bam Boom Cloud, a Pax8 Company is a UK-based technology consultancy with a global presence that works exclusively with the small and medium-sized business market.
The company delivers fixed-price, fixed-scope solutions, with a focus on Microsoft Cloud technology and business applications. Bam Boom Cloud developed from an IT practice within an established accountancy firm, becoming an independent company in 2018 and rebranding as Bam Boom Cloud in 2021 and due to its rapid growth and innovation was acquired by Pax8, a global distribution company in 2023.
Launchpad was the offering to further evolve the Dynamics 365 Business Central side to the business and move to a Software-as-a-Service (Saas) model, similar to BigCommerce and Shopify. The idea was to enable customers to subscribe to various turnkey packages online without having the need of a live consultant.
The company’s vision comprised three elements: a subscription ecommerce model featuring monthly subscription packages; a content engine to educate and promote the packages; and a contract workflow to handle terms. This meant the site needed to link to some form of contract and automatically populate the accounting system.
“An additional ambition of Launchpad was to improve the user experience of their website, as they felt a strong customer journey was vital to securing more business.”
Launchpad brought Williams Commerce into the mix to support and guide the move to a new website and help realise the company’s ambitions.
The user experience aspects of the project included a focus on brand and positioning, digital objectives and KPIs. Gaining a deeper understanding of the audience through data and user research was a big part of this.
A major issue facing Launchpad was the fact the company did not have a content strategy to promote their subscription ecommerce offering and products.
With this in mind, the our team ran a discovery process that was UX-led and had the customer journey at the core. This supported the creation of a content strategy that fits with Launchpad’s packages and brand.
The discovery process was also key in defining a more detailed project scope. The Williams Commerce team ran various workshops, covering everything from goals and objectives to user and personas analysis, ecommerce solutions discovery and content modelling.
Our team worked closely with Launchpad to establish and agree on the final specification. This outlined the contract solution, payment gateway and subscriptions platform that would be used.
From here, we went into production, following the specification and visual designs.
Williams Commerce has delivered a sleek and user-friendly website that allows customers to sign up for subscription ecommerce directly from the Launchpad website thanks to the established contract workflow.
The new content engine also enables Launchpad to effectively promote its offering and share new content with ease.
Williams Commerce UX and design team has also worked their magic on the new Launchpad website with exceptional results. The website doesn’t look like a typical Shopify site, but has a greater focus on enabling a positive customer journey across all touchpoints.
increase in conversion rate
increase in orders
increase in return customers
increase in AOV
Discover how we have grown ecommerce brands online through Adobe Commerce, Magento, BigCommerce, PPC, SEO, UX, Microsoft Dynamics and system integration.
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The Creative Mill
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Commercial Quay
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Leith
Edinburgh
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New York
United States
NY 10017
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Melbourne
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The Creative Mill
64 Mansfield Street
Leicester
United Kingdom
LE1 3DL
+44 116 326 1116
Commercial Quay
84 Commercial Street
Leith
Edinburgh
EH6 6LX
7th Floor
666 3rd Ave.
New York
United States
NY 10017
Level 17
31 Queen Street
Melbourne
VIC 3000
+61 03 8652 1590
The Corenthum Tower
B54 4th Floor
A-41 Sector 62
Noida
Uttar Pradesh
201301
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