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Lessons for Retailers – Common Black Friday pitfalls and what you can do to avoid them

On 26 November 2021 Black Friday will be with us again.

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Reinventing the Shopping Experience with Pinterest

Whilst not as established as other social media platforms such as Facebook or Twitter, Pinterest is rapidly becoming a major …

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Make the Most of Paid Social Advertising this Holiday Season

Are you making the most of paid social advertising this golden quarter? With consumers facing advertisements from every direction, it …

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Offering the right payment choices to your online customers

During the pandemic many ecommerce businesses faced the challenge of offering the right payment choices to their online customers. Many …

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Where does social commerce fit into your selling strategy?

Social commerce has become a vital part of selling strategies for the ecommerce brands regardless of their industry. If it’s …

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How your ecommerce platform choice can affect sales

Your ecommerce platform choice has never been more important as online sales continue to increase around the world. Here are …

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The impact of Apple’s iOS14 update and new privacy mode on social media tracking

Apple’s latest iOS 14 update offered a range of customer-friendly features such as improved face recognition and support for PS5 …

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Google PPC – What’s New?

In the PPC space, Google is typically at the forefront of what’s going on. So when they make changes to …

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Preparing your ecommerce store and digital marketing strategy for the Q4 Golden Quarter in 2021

For many retailers the October to December Q4 Golden Quarter in 2021 will be crucial, according to eight out of …

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Increase customer lifetime value for your ecommerce business

Customer lifetime value (CLTV) is an important indicator of the health of your ecommerce business. It’s a long-view of the amount of revenue …

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How do I promote premium products to the growing wealthy Asian market?

The global luxury market has contracted by up to 22% during the pandemic but the wealthy Asian market saw a …

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Your Guide to B2B Marketing on LinkedIn in 2021
Your Guide to B2B Marketing on LinkedIn in 2021

With millions of professionals in one place, B2B marketing on LinkedIn has great potential. We have put together an easy guide to strategies that will help your business-to-business operation reach new customers. Read more.

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