We are excited to be finalists for the UK Ecommerce Awards 2024 alongside our client, Gilson, for the B2B Ecommerce website of the year category.
These awards are renowned for celebrating innovative and ‘outstanding online retail websites, platforms, software and campaigns’ and those involved in their creation, so being a finalist is a great accomplishment for our collective teams.
Having supported Gilson for over two years, we have played an integral role in their automation strategy and business growth plans. Gilson were especially focused on elevating their sales process through B2B ecommerce.
Our ecommerce experts worked in partnership with Gilson’s internal team to create an interactive self-service solution that has enabled easy online ordering, account balances and payments as well as status updates serving clients from universities and major corporations.
From providing B2B Ecommerce consultancy, replatforming to Adobe Commerce, carrying out an UX/UI audit and integration work to streamlining payment processing and enabling simple account management, our work has resulted in 245% higher average order value, 30% higher views and 30 seconds longer spent on the portal compared to other areas of the site.
Throughout this major piece of work, we conducted discovery sessions with all the key stakeholder groups to design the correct logic for the Gilson business, this process was thorough and ensured our build process was as efficient as possible. As a testament to the quality of resource onboard this project, we delivered on time and on budget, with minimal stabilisation required post launch. We are grateful to the entire team whom we worked with incredibly closely throughout this project, without them the journey would have been much harder!"
To find out more about the project, read the full case study.
We are excited to continue our work with Gilson. As part of our commitment to continuous optimisation and growth, we have begun work on a subscribe and save functionality to further elevate the user experience and preserve Gilson’s position as an industry leader in the present and years to come.
The team wish all finalists the best of luck and look forward to the awards ceremony on the 16th October in London!
