How are Online Ads shaping the 2024 UK Election?
By Cameron Forbes Digital Marketing Executive Parties in the 2024 UK General Election are leveraging digital advertising now more than ever, with the main parties already spending tens of thousands of pounds on digital advertising across Google and Meta. Gone are the days of relying on political party broadcasts and leaflets through letterboxes, today voters […]
Can Generative AI Boost your PMax Campaign?
Cameron Forbes Digital Marketing Specialist When it comes to digital marketing, staying ahead of the curve is essential for success. Google continually refine its tools and platforms to make it easier for marketers achieve their goals. A recent update is the introduction of AI-powered features in Google’s PMax (Performance Max) campaigns, which aim to drive better […]
What is Google Merchant Centre Next?
Insights from Cameron Forbes, Digital Marketing Specialist at Williams Commerce As Google continues to refine its services, it has started to transition the old Google Merchant Center platform into Google Merchant Centre Next. In this blog, we’ll delve into what makes Google Merchant Center Next different, its additional benefits, and what PPC managers should do […]
Will AI Replace Paid Search Specialists?
Explore Google’s latest updates integrating AI into Google Ads and discover whether AI can truly replace the expertise of PPC specialists.