How Shopify’s ease of use helps to beat Asia’s tech talent crunch

Tech talent

While ecommerce around the world boomed during the pandemic, businesses looking to consolidate the benefits of their accelerated digital journey must now tackle the skills shortage challenge. In the race to deliver exceptional customer experiences there’s high demand and very limited supply for digital marketers, software engineers, project managers, business analysts, and quality assurance experts.

GA4 – The First Steps for Every Account

Google Analytics 4 Image

GA4 will help marketers by providing a more complete view of their customers based on useful insights across websites and apps. GA4 will use machine learning to identify trends, with customer-based data management tools and what it calls ‘more granular’ data controls. Integration with Google marketing products including Google Search Ads 360, Display & Video 360, and BigQuery will also be extended.

Adobe Commerce 2.4.4 – what’s new?

Adobe Commerce 2.4.4

Adobe Commerce 2.4.4 was released at the beginning of April 2022 with new features and enhancements to improve performance and customer experiences. Adobe’s release strategy is intended to allow you to adapt to changing market trends and retain the flexibility for customization as you need it.

Google Analytics 4 and What It Means for E-Commerce

Google Analytics 4

Williams Commerce digital marketing team is well-versed in digital analysis. We understand Google’s search algorithms so we can help you improve your organic search results. We are also Google AdWords specialists who can deliver great paid advertising performance too.

The Power of VTEX IO

vtex

If you’re looking for a software as a service (SaaS) ecommerce platform with a native marketplace and order management system (OMS) capabilities, the power of VTEX could be the solution you’re looking for.