How Shopify’s ease of use helps to beat Asia’s tech talent crunch
While ecommerce around the world boomed during the pandemic, businesses looking to consolidate the benefits of their accelerated digital journey must now tackle the skills shortage challenge. In the race to deliver exceptional customer experiences there’s high demand and very limited supply for digital marketers, software engineers, project managers, business analysts, and quality assurance experts.
GA4 – The First Steps for Every Account
GA4 will help marketers by providing a more complete view of their customers based on useful insights across websites and apps. GA4 will use machine learning to identify trends, with customer-based data management tools and what it calls ‘more granular’ data controls. Integration with Google marketing products including Google Search Ads 360, Display & Video 360, and BigQuery will also be extended.
Your Choice – When to Go Headless On BigCommerce
Customer experience is one of the key differentiators for your business, so an option that allows you to make this your priority, like headless ecommerce, can be a game-changer.
Williams Commerce supports sustainable startup in their ecommerce journey
Leicester, UK – May 2022 Global ecommerce specialist Williams Commerce is supporting sustainable startup OMHU as this brand embarks on its ecommerce journey.
Williams Commerce recognised with three shortlisted entries at the Direct Commerce Awards 2022
Leicester, UK – June 2022 – three of the powerful business partnerships that represent the heart of the Williams Commerce approach to digital engagement have been recognised as shortlisted entries for this year’s More 2 Direct Commerce Awards.
Adobe Commerce 2.4.4 – what’s new?
Adobe Commerce 2.4.4 was released at the beginning of April 2022 with new features and enhancements to improve performance and customer experiences. Adobe’s release strategy is intended to allow you to adapt to changing market trends and retain the flexibility for customization as you need it.
Google Analytics 4 and What It Means for E-Commerce
Williams Commerce digital marketing team is well-versed in digital analysis. We understand Google’s search algorithms so we can help you improve your organic search results. We are also Google AdWords specialists who can deliver great paid advertising performance too.
Language & Country – managing a global ecommerce solution
Ecommerce is growing around the world so international sales are worth exploring for businesses planning for expansion. However, there are significant challenges involved with selling in multiple countries.
Agile methodologies – from pandemic response to ongoing business operations
Many of the changes that took place during the pandemic are here to stay, from working patterns to buying habits. Read more in Williams Commerce latest blog.
Why eCommerce brands should advertise on Amazon
Amazon didn’t become one of the world’s largest businesses in the world without being one of the fastest growing. In the last year Amazon Ads reported +44% growth, with eCommerce businesses of all sizes.
Lessons for Retailers – Common Black Friday pitfalls and what you can do to avoid them
On 26 November 2021 Black Friday will be with us again.
Your Guide to B2B Marketing on LinkedIn in 2021
With millions of professionals in one place, B2B marketing on LinkedIn has great potential. We have put together an easy guide to strategies that will help your business-to-business operation reach new customers. Read more.