How to get first party data and use it for personalization in ecommerce.
How you implement your ecommerce personalization strategy will be influenced by where your customers are in their purchasing journey.
5 of the best sport ecommerce sites
Sport ecommerce is a challenging environment with large brands and disruptive newcomers competing for their share of a growing market. Some have launched direct to consumer (D2C) online sales channels and others are focussed on their business to business (B2B) partners.
When will a Comparison Shopping Service (CSS) save you money?
A comparison shopping service or CSS allows your products to be displayed alongside Google’s price comparison engine advertisements in Google Shopping across Europe.
Why and how you should shift to hybrid commerce
Hybrid commerce is a practical, economic and logistical trend that is affecting retailers and business to business (B2B) companies alike. Combining digital channels, in-store experiences, fulfillment and inventory management makes good business sense.
Shopify Plus & NetSuite Integration
To maintain the best levels of customer service and remain resilient your growing business needs to share real-time insights across all your operations from data in your enterprise resource planning (ERP) system.
Social Media Engagement Guide
In this guide you will learn what engagement on social media is and how to increase this.
Extensibility of VTEX
Extensibility is vital in today’s fast-changing business world. Ecommerce companies need solutions that can keep pace with their expansion plans and changing customer expectations without re-engineering key business systems and processes.
Ensuring your checkout is optimized for 3DSV2 for all card types
3D Secure or 3DS provides an extra security layer for online card transactions. It covers three domains for sellers and acquirers (the banks to which the money is paid), card issuers, and for interoperability.
How Shopify’s ease of use helps to beat Asia’s tech talent crunch
While ecommerce around the world boomed during the pandemic, businesses looking to consolidate the benefits of their accelerated digital journey must now tackle the skills shortage challenge. In the race to deliver exceptional customer experiences there’s high demand and very limited supply for digital marketers, software engineers, project managers, business analysts, and quality assurance experts.
GA4 – The First Steps for Every Account
GA4 will help marketers by providing a more complete view of their customers based on useful insights across websites and apps. GA4 will use machine learning to identify trends, with customer-based data management tools and what it calls ‘more granular’ data controls. Integration with Google marketing products including Google Search Ads 360, Display & Video 360, and BigQuery will also be extended.
Your Choice – When to Go Headless On BigCommerce
Customer experience is one of the key differentiators for your business, so an option that allows you to make this your priority, like headless ecommerce, can be a game-changer.
Williams Commerce supports sustainable startup in their ecommerce journey
Leicester, UK – May 2022 Global ecommerce specialist Williams Commerce is supporting sustainable startup OMHU as this brand embarks on its ecommerce journey.