How to turn loyal customers into brand advocates
Our Marketing Director shares actionable ways online retailers can drive customer loyalty and brand advocacy […]
How to prevent ‘unassigned’ traffic in GA4?
Preventing a significant percentage of your traffic from falling into the ‘unassigned’ category can help you understand more about who is visiting your website. In this blog, we look at how to fix unassigned traffic in GA4 and reduce the number of visitors listed as ‘unassigned’. What is unassigned traffic in GA4? Any GA4 traffic […]
Google cookie consent mode v2 – What you need to know
Google Cookie Consent is changing. A new update to Google Consent Mode is coming in early March 2024. Here’s what you need to know.
How to build a B2B SEO strategy to enable growth
Our Head of SEO Paul shares his insights and top tips to build your B2B SEO strategy. Read more in our blog.
Head of SEO Paul Ngoie to speak at brightonSEO
Williams Commerce is delighted to announce that Paul Ngoie, our Head of SEO, will be a speaker at the upcoming brightonSEO conference. Paul has considerable knowledge in SEO spanning over 14 years. He has worked extensively in some of the most competitive verticals online, including iGaming, ecommerce, fashion retail and SaaS, both in the UK […]
DMARC – What it means for you
Ever had to chase up an email you have sent, only to eventually discover that your original message has ended up the in the recipient’s spam folder? It can be massively frustrating when the above scenario plays out, limiting your ability to communicate effectively and get tasks done. If you want to keep your emails […]
Digital Inclusion with WCAG 2.2 : Best Practices for Web Accessibility
“Did you know 75% of website users have visited a website where they have struggled to read content due to the font being too small or not enough contrast in colours? Accessibility plays a huge role in user experience and the performance of your ecommerce store. Download the slides below to find out how the […]
What does the future hold for shopping festivals like Singles Day?
Although China’s economy is facing exceptional challenges, 2023’s major ecommerce event – Singles Day – was a sales extravaganza across the region. Where Singles Day came from Thirty years ago, Singles Day was an opportunity for young single people to celebrate and socialise. Retailers soon recognised its potential and in 2009 Alibaba’s ‘Double 11’ started […]
Will the livestream commerce trend in Asia spread around the world?
Livestream commerce or live shopping combines the engagement of livestreaming and the ease of online buying. It can drive sales, increase revenue and improve customer experiences. It became even more popular in the Asia Pacific region during the pandemic. The pressing question now is whether this is a passing fad or a significant evolution of […]
Williams Commerce joins The Brandwidth Group
We at Williams Commerce are delighted to announce that we are joining The Brandwidth Group. With a global presence and a rich portfolio of digital projects with major brands, The Brandwidth Group’s ethos revolves around a network of specialist teams, each committed to a specific area of expertise. The group shares a collective entrepreneurial mindset, […]
National Gallery Online Shop project receives two award nominations
Williams Commerce is delighted to reveal that we have been nominated for two prestigious industry awards for our work with the National Gallery. We have been nominated in the category of Travel and Tourism Ecommerce Website of the Year at the 2023 UK Ecommerce Awards, as well as receiving a nomination for the Charity Trading […]
Why Shopify is the best platform for retail
Shopify offers a complete ecommerce platform for your growing retail business. Around the world more than 4million companies use it to manage and grow their retail sales. Combined with Shopify point of sale (POS) for brick and mortar stores, events and pop-ups it delivers seamless customer experiences. With data, analytics and marketing tools included you […]
