Adobe Sensei Search Review
Adobe Sensei is an artificial intelligence (AI) and machine learning (ML) platform that provides powerful features for businesses. When you use it with other Adobe products you can streamline processes and used with Adobe Commerce it will give your online sales a significant boost with tailored content and product recommendations. What Is Adobe Sensei? Adobe Sensei was introduced in […]
How your ecommerce platform choice can affect sales
Your ecommerce platform choice has never been more important as online sales continue to increase around the world. Here are some of the key features your ecommerce platform should deliver to support your sales. Search engine optimization Google’s latest updates include ‘core web vitals’ which focus on the speed and structure of your site. Google says it is prioritizing ‘page […]
The impact of Apple’s iOS14 update and new privacy mode on social media tracking
Apple’s latest iOS 14 update offered a range of customer-friendly features such as improved face recognition and support for PS5 and Xbox Series X controllers. However, the implications of its new app tracking transparency (ATT) requirements will be much further reaching for data privacy. Implementation of the 2020 proposals requiring permission to gather and track […]
Google PPC – What’s New?
In the PPC space, Google is typically at the forefront of what’s going on. So when they make changes to their PPC service, it’s worth knowing about. A couple of important changes will be coming into play in the next few months. We have rounded up what you need to know in our latest blog. […]
Preparing your ecommerce store and digital marketing strategy for the Q4 Golden Quarter in 2021
For many retailers the October to December Q4 Golden Quarter in 2021 will be crucial, according to eight out of 10 marketers in the UK. However only a quarter say they’re prepared for the peak gift buying season. Every year online shopping is increasing and it is expected to account for almost 22% of all […]
Increase customer lifetime value for your ecommerce business
Customer lifetime value (CLTV) is an important indicator of the health of your ecommerce business. It’s a long-view of the amount of revenue a customer will bring, smoothing out buying patterns and seasonal variations. When you know which customers create the most value for your business you can expand your understanding of strategy, marketing, sales, user experience (UX), product preferences, customer service, and management decision-making. With this knowledge you can anticipate trends and plan […]
How do I promote premium products to the growing wealthy Asian market?
The global luxury market has contracted by up to 22% during the pandemic but the wealthy Asian market saw a much smaller reduction of around 7%. Overall, the region’s share of the global personal luxury goods market increased from 32% in 2019 to 37% in 2020. There is undoubtedly demand for a wide range of […]
Your Guide to B2B Marketing on LinkedIn in 2021
With millions of professionals in one place, B2B marketing on LinkedIn has great potential. We have put together an easy guide to strategies that will help your business-to-business operation reach new customers. Read more.
Social Commerce in Your Selling Strategy
The main reason for that is that the customers want to (and tend to) buy in the most convenient way possible – and that is where they spend most of their time online anyway. In other words, customers like to go shopping on social platforms. That’s not just a bold statement without a backup – according […]
Williams Commerce Forms Strategic Partnership with VTEX
Williams Commerce forms a strategic partnership with VTEX, the world’s fastest-growing commerce platform with native marketplace and order management capabilities.
Cross-Border Ecommerce Opportunities for Growth
When you have built firm foundations for your ecommerce business nationally, the next step is to consider the cross-border ecommerce opportunities for growth.
Online Marketplaces in Asia
Growth in the ecommerce market, and especially online marketplaces in Asia, has accelerated during the coronavirus pandemic. This trend is expected to continue.
