New Shopify Plus Partner status achieved
New Shopify Plus Partner status unlocked We are delighted to announce that we have become a Shopify Plus Partner following the most recent changes to the Shopify Partner Program. Having worked more closely with Shopify throughout 2024 as we look ahead to the future of commerce and how we can help our clients embrace unified […]
How to channel 2024’s ecommerce insights into effective strategies
In 2024, the ecommerce industry experienced transformative changes setting the stage for what is likely to be an equally dynamic 2025. A strong understanding of emerging trends and the ability to apply lessons learned is vital to staying ahead in this fast-paced environment. It’s easy to become immersed in a new strategy but taking the […]
Get the most out of machine learning in ecommerce
We have explored the potential of AI in ecommerce previously, but what about machine learning? It is now truly being harnessed by ecommerce businesses and organisations to enhance processes and decision-making. If we think of AI as a broad topic of providing systems that can perform tasks that require human level intelligence, then we can […]
We are a Hyvä Bronze Partner
Becoming a Hyvä Bronze Partner We are delighted to have become a Hyvä Bronze partner, as we continue to support our clients with innovative ecommerce solutions such as this one. We’ve seen Hyvä continue to grow in popularity and have a transformational impact on Magento Open-Source ecommerce sites by improving performance and becoming the go-to […]
Double awards win for Williams Commerce and Gilson
We are thrilled to have won two awards for our work with Gilson; Outstanding Evolution, Customer Experience, B2B at the Direct Commerce Awards 2024 and Silver in B2B Ecommerce Website of the Year at the UK Ecommerce Awards 2024. Tanya Peasgood pictured with Kathryn Flecther, Gilson’s IS Manager Digital and presenter of the awards, Anthea […]
How to improve your checkout abandonment rate
3 Steps to improve your checkout abandonment for Peak Season As Peak Season is just around the corner, now is a great time to review your checkout abandonment rate. Online shoppers always expect a simple, convenient and seamless user experience. Whether it’s hidden or obvious, any barrier in your checkout process could make the difference […]
AI in ecommerce – where are we now?
Before looking at where we are with artificial intelligence (AI) in ecommerce, it’s worth looking at some definitions. AI might seem to have emerged in the last couple of years but has, in fact, been around for decades. Artificial intelligence or AI covers a broad range of ‘smart’ technology that can respond to enquiries and […]
Why Hyvä has become the go-to Magento Open Source theme
Hyvä helps to improve performance and speed up development of new features for Magento Open Source ecommerce sites. It has become a popular choice with businesses looking for technical solutions or website redesigns. Why is Hyvä becoming so popular? Magento is popular for its flexibility and scalability, even for the most complex projects. However, some […]
Adobe Commerce 2.4.4 to 2.4.7 updates and looking ahead to version 2.4.8
The vision for Adobe Commerce is to deliver an experience-led, data-powered and technology-enabled platform to meet modern needs. This includes creating faster ecommerce sites and improving tools to deliver personalised experiences at scale. Adobe product upgrades and patches provide simple and predictable ways to make improvements and add new features. New functionality is available sooner […]
Direct Commerce shortlist for three years in the running
Note; we went on to win this Direct Commerce Award for Outstanding Evolution, Customer Experience in B2B for our work with Gilson. You can read more about our award in this blog. “We’re very proud to be nominated for a Direct Commerce Award with Gilson. Having worked with them to grow and evolve their B2B […]
Williams Commerce are finalists for the UK eCommerce Awards 2024
We are excited to be finalists for the UK Ecommerce Awards 2024 alongside our client, Gilson, for the B2B Ecommerce website of the year category. These awards are renowned for celebrating innovative and ‘outstanding online retail websites, platforms, software and campaigns’ and those involved in their creation, so being a finalist is a great accomplishment […]
Success at the Ecommerce Awards 2024
We are incredibly proud to have won the Bronze award for Best Full-Service Ecommerce Agency and to have been shortlisted for another award at the Ecommerce Awards 2024. Delivered by the Ecommerce Expo and in partnership with the IMRG (the UK eCommerce Association), the Ecommerce Awards are a prestigious award to be recognised by. The awards […]