Behind the Screens: Kultar Ruprai on Designing Simplicity in a Complex Digital World
In this edition of Behind the Screens, we meet Kultar Ruprai, Lead Designer at Williams Commerce. With more than two decades of experience spanning startups, agencies, and enterprise eCommerce projects, Kultar brings a thoughtful, hands-on approach to design leadership. Joining Williams Commerce at the very start of the pandemic, he’s helped shape user experiences that […]
Strategic Support for Your eCommerce Agenda
Why external partnership is often the catalyst internal leaders need to deliver meaningful digital change. By Tanya Peasgood, Williams Commerce. October 2025 The Lonely Decision If you’ve ever been brought into an organisation to “modernise” its eCommerce operations, you know how lonely that mission can feel. You arrive full of ideas, ready to bring proven […]
What Established eCommerce Retailers Need to Consider When Migrating to Shopify
Over the past decade, eCommerce has evolved beyond recognition. Many established retailers now find themselves running legacy platforms that have served them well but are starting to show their age. Whether you’re maintaining a mature Magento store, managing an increasingly complex Adobe Commerce installation, or working within the constraints of BigCommerce, the question of when […]
Top Shopify Apps for Smarter Stores: Picks from Amanda Matthews, Head of Projects at Williams Commerce.
When it comes to building and running Shopify stores, there’s no shortage of apps. But not all plugins are created equal, and sometimes the best recommendations come from the people who work with them every day. That’s why we sat down with Amanda Matthews, Head of Projects at Williams Commerce, who has led many Shopify […]
Beyond Google Rankings: What eCommerce SEO Really Looks Like in 2025
Hi, I’m Luciane, SEO Lead here at Williams Commerce. I look after our SEO clients and lead the team making sure their websites aren’t just ticking the basics but actually driving growth. SEO in 2025 is a different beast compared to even two years ago. It’s no longer just about getting a page-one ranking on […]
Behind the Screens with Angelou Jeffers: What Excites (and Scares) a Senior Developer About AI.
Welcome to Behind the Screens, our new blog series where we shine a light on the talented people at Williams Commerce. In each edition, we hear from the talented individuals working at the frontline of technology, solving problems, building solutions, and helping our clients grow every day. In this feature, we sit down with Angelou […]
Modernising Established eCommerce Without the Rebuild: Meet Adobe Commerce Optimizer
If you’re a well-established eCommerce business, you might be on your second or third platform or still running a first-generation system that’s been adapted and bolted together with dozens of add-ons. These platforms have served you well, but today they’ve become a barrier to growth. Instead of enabling progress, they’re slowing you down; inflexible, costly […]
Shopify: Beyond Omnichannel, The Next Era of Unified Commerce
The Commerce Shift: From Omnichannel to Unified Experiences In today’s fast-moving digital economy, the lines between digital and physical are blurring fast. The retail landscape is undergoing profound transformation. Customer expectations are evolving rapidly, shaped by experiences across both digital and physical touchpoints. Retailers can no longer afford to think in silos. Omnichannel commerce has […]
Modern Foundations for a Historic Brand: The British Museum Online Shop Rebuild Story
When your client is one of the world’s most respected cultural institutions, expectations are high and rightly so. The British Museum Shop came to Williams Commerce with a brief to refresh their ecommerce site visually, using Adobe’s Hyvä theme. But what started as a front-end reskin quickly evolved into something much more ambitious. The ecommerce […]
Royal Botanic Gardens, Kew Shortlisted for Best B2C UX Ecommerce Award 2025
Williams Commerce and Royal Botanic Gardens, Kew Shortlisted for Best B2C UX eCommerce Award We’re delighted to announce that the ecommerce redesign project for Royal Botanic Gardens, Kew delivered by Williams Commerce, has been shortlisted as a finalist in the 2025 eCommerce Awards for Best B2C UX in eCommerce. This recognition highlights the transformation of […]
The Evolution of B2B Commerce with Shopify
B2B commerce is changing fast, and for many established UK businesses that have built success through traditional sales channels, the question now is how to take the next step online. Whether you’re in wholesale, fashion, FMCG, home and garden, or sporting goods, the shift to digital offers a powerful opportunity to modernise operations and unlock […]
Navigating the Rapidly Evolving AI Landscape
Insights and Implications for the Digital Sector Artificial intelligence is generating significant buzz and for good reason. It’s already changing how we work, communicate, and make decisions. At agencies like Williams Commerce and Un.titled, understanding how AI is evolving, what it means for clients, and how to use it responsibly is vital. UNESCO recently called […]
