Williams Commerce are finalists for the UK eCommerce Awards 2024
We are excited to be finalists for the UK Ecommerce Awards 2024 alongside our client, Gilson, for the B2B Ecommerce website of the year category. These awards are renowned for celebrating innovative and ‘outstanding online retail websites, platforms, software and campaigns’ and those involved in their creation, so being a finalist is a great accomplishment […]
Williams Commerce Shortlisted x 2 for the Ecommerce Awards 2024
“We’re delighted once again to be shortlisted for several awards this year. It’s a true testament to our great customers and our dedicated and talented team on delivering outstanding results.” Rob Williams, CEO at Williams Commerce We are delighted to announce that we have received two shortlists for the upcoming Ecommerce Awards 2024. Delivered by […]
What’s in store for the future of commerce? Insights from Shopify
Recently, we teamed up with Shopify to host a breakfast event on the Future of Commerce. From AI to user behaviour and habits, there’s a lot of innovation and change happening in the ecommerce space making it more important than ever to be prepared and implement the right technology. On the morning, our CEO Rob […]
We are delighted to be onboard Royal Botanic Gardens, Kew
Williams Commerce is thrilled to have onboarded Royal Botanic Gardens, Kew (RBG Kew), for a new website development project and as a business-as-usual (BAU) digital retainer client. RBG Kew is a world-famous botanic garden in south-west London, and an internationally recognised centre for botanical research and education. It runs an online store, giving visitors the […]
Achieving ecommerce excellence in arts & culture
Arts & culture organisations need stable revenue channels to support their work and enable them to continue to do what they do best. Creating and sustaining these channels, however, is not always simple. Ecommerce presents a distinct opportunity in the arts & culture space. Whether it’s an online store, a ticketing solution, a strong donations […]
How to solve complex customer models in B2B ecommerce
With the need to manage custom pricing, multiple decision makers, and longer decision cycles, it’s fair to say that the world of B2B ecommerce is complex. Here at Williams Commerce, we are seeing first-hand how the world of B2B ecommerce is rapidly changing and the challenges this poses to B2B organisations. New models and platforms […]
How to turn loyal customers into brand advocates
Our Marketing Director shares actionable ways online retailers can drive customer loyalty and brand advocacy […]
How to prevent ‘unassigned’ traffic in GA4?
Preventing a significant percentage of your traffic from falling into the ‘unassigned’ category can help you understand more about who is visiting your website. In this blog, we look at how to fix unassigned traffic in GA4 and reduce the number of visitors listed as ‘unassigned’. What is unassigned traffic in GA4? Any GA4 traffic […]
Google cookie consent mode v2 – What you need to know
Google Cookie Consent is changing. A new update to Google Consent Mode is coming in early March 2024. Here’s what you need to know.
Head of SEO Paul Ngoie to speak at brightonSEO
Williams Commerce is delighted to announce that Paul Ngoie, our Head of SEO, will be a speaker at the upcoming brightonSEO conference. Paul has considerable knowledge in SEO spanning over 14 years. He has worked extensively in some of the most competitive verticals online, including iGaming, ecommerce, fashion retail and SaaS, both in the UK […]
Digital Inclusion with WCAG 2.2 : Best Practices for Web Accessibility
“Did you know 75% of website users have visited a website where they have struggled to read content due to the font being too small or not enough contrast in colours? Accessibility plays a huge role in user experience and the performance of your ecommerce store. Download the slides below to find out how the […]
Will the livestream commerce trend in Asia spread around the world?
Livestream commerce or live shopping combines the engagement of livestreaming and the ease of online buying. It can drive sales, increase revenue and improve customer experiences. It became even more popular in the Asia Pacific region during the pandemic. The pressing question now is whether this is a passing fad or a significant evolution of […]