Williams Commerce played a pivotal role in our website launch, and this was most evident in how seamlessly they led us through the process to launch. Their in-depth discovery process not only helped us pinpoint our target audience but also guided us in crafting a website that truly resonates with our users, leading to a measurable improvement in engagement. The team’s transparent and collaborative approach has built a foundation of trust and partnership. We’re excited to continue this journey with them for many years to come."
The London 2012 Olympics promised a lasting legacy. The Queen Elizabeth Olympic Park is delivering part of that promise, by becoming a dynamic new focal point for East London. The aim is to transform and integrate the whole area into a world-class, sustainable and thriving community.
With so many events and activities on offer, the organisation behind the Queen Elizabeth Olympic Park, London Legacy Development Corporation (LLDC), needed to update the park’s website regularly, while providing an exceptional online experience for the many different audiences who enjoy its unique offer. As such, they needed a flexible and scalable content management solution (CMS). To fulfil their ambitious plans and following a tender process, LLDC partnered with Williams Commerce and our sister agency, Un.titled to undertake this project.
Each year, thousands of visitors come to eat, explore and enjoy the exciting atmosphere and wide range of events and activities at the Queen Elizabeth Olympic Park. Visitors can visit venues like the Copper Box Arena and London Stadium and explore the full and varied programme.
Events include everything from the whole football season to one-off events and performances running for days, weeks or months. The addition of the semi-permanent ABBA Voyage experience meant that the Queen Elizabeth Olympic Park’s requirements evolved to also support ongoing performances.
The organisation needed a new website that was on-brand, showcased everything it has to offer and is easy to use.
The site needed to meet the requirements of different business to business (B2B) and consumer (B2C) audiences. The objective was to effectively present all the amenities, public, ticketed and featured events available.
Working closely with the design and branding team at Spy Studios, we created firm UX foundations for implementation as part of the new website. Throughout the collaborative discovery workshops and analysis, we built strong relationships with key stakeholders. Once the roadmap for the project was agreed, we had clear objectives for the site’s development and launch.
In line with the storytelling and engaging digital experiences the LLDC team wanted to create, our dedicated team of website development experts opted for Drupal as the recommended CMS platform for the new website.
Drupal is a free, open-source content management system (CMS) renowned for its scalability, flexibility, security and customisation capabilities.
Since it is designed for customisation, almost every detail can be changed to create carefully considered bespoke content. It’s an adaptable solution that removes the need to reprogram modules. Drupal’s scalability therefore means that the site can grow as the organisation’s requirements change.
As a result, the new Drupal site provides a scalable and flexible solution and easy to use content management tools. From project scoping to development and implementation, our ‘build, optimise, grow’ approach enables us to remain committed to driving long-term success through solutions such as this one, for our clients.
Careful UX and UI design delivers engaging online journeys that present all the activities effectively, allowing users to find further information and go on to make bookings with multiple vendors.
The measure of success for the Queen Elizabeth Olympic Park’s team was audience engagement and site visits which continue to rise steadily. With a seamless user journey now in place, we have seen a positive impact on engagement:
We continue to provide ongoing support and development and are already planning new additions to the website, including ongoing support with search engine optimisation (SEO) work as part of this project.
2023
Arts, Culture & Heritage
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