
Behind the Screens: Matt Hogan on Navigating Paid Media in the Age of AI
In this edition of Behind the Screens, we talk to Matt Hogan, Head of Paid Media at Williams Commerce, about life in one of the most
Williams Commerce is a full service ecommerce agency with extensive experience in growing Arts, Culture & Heritage brands through ecommerce, ticketing and consultancy.
Head of Sales
"From the off, we were guided by a professional, experienced team who understood our needs, especially regarding audience development; were not deterred to refine and improve on manual processes and unconnected software; and advised on an excellent approach. Clear objectives were set at the start with the modern user at the centre of the thinking. A calm, organised, understanding and knowledgeable project manager guided us throughout the detailed process. This has been essential given the digital knowledge within the organisation.
Mall Galleries now has a beautiful finished product of two connecting websites. The journey does not stop here. Un.titled and Williams Commerce will continue to work with us, keeping an eye on the objectives through a clear dashboard of KPIs to help us meet our user expectations in the best and most fruitful way. What is more, the process has been fun and enlightening!"Clare O'Brien, CEO at Mall Galleries / Federation of British Arts

In this edition of Behind the Screens, we talk to Matt Hogan, Head of Paid Media at Williams Commerce, about life in one of the most

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