Stone Tile Company

Back in early 2019, we initiated a Paid Social strategy with Stone Tile Company to help take their social media efforts to new levels. As part of this, we led a complete integration of Facebook Product Catalogue to make Stone Tile Company’s Magento products available through Facebook ads and other services.

We investigated this aspect for Stone Tile Company. We found their audience is very much comprised of people looking for products to support with their home improvement projects, and people who have a general love for home interiors. While the tiles themselves are of course very important, placing the company’s products within the wider context of home improvement and refurbishment is more closely aligned with typical search queries and customer needs. 

Additionally, the visual element of Stone Tile Company’s range needed to be incorporated into the content strategy. The products the company sells appeal to the discerning eye of buyers, so placing tiles within the context of a wider vision for customers was crucial.

• Williams Commerce analyzed the target audienceto ensure an optimal online experience
• Customer requirements and UX best-practices were used to achieve a polished and streamlined shopping experience for all users
• New Adobe Commerce 2 store developed, incorporating:
  • multi-select product filters
  • easy funnelsearchto short-list product selection
  • Integration with Trust Pilotfor customer rating